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Costly Web Copy Pitfalls One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls.Welcome to.nothingLook at your site's web copy. Does it begin with "Welcome to.?" If so, get rid of it. It means nothing. It doesn't speak to your cust. . .
Notable News Its Not About You! You enjoy what you do. In fact, you love your product and want to tell everyone about it. Well, I hate to tell you this, but no one cares! Think about the last major purchase you made.maybe a car .did you buy it because you met a car salesman who told you how much he loved his work or did you buy. . .
Three Ways to Put Fresh Spins on Old Marketing Concepts Are you struggling to find a new twist for old advertising or marketing campaigns? If you're a small business owner or a copywriter/coach/other creative professional, you know exactly what I'm talking about. Having to come up with new ideas for a long-term client (or even your own business) can b. . .
Marketing Worksheet Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.Here's how to start:First, list each company's top executives, products, and services. Make sure your marketing effort is aimed a. . .
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