The Money Making Secret of The Toll Booth Position
I'm a marketing consultant and at one of my client-companies, acompany that, in less than 10 years, has gone from a $10 millionto a $100 million dollar business one of the people I work withfrequently has jokingly given herself the title, 'Vice President,Back-End.'Although that clearly opens her . . .
Top Five Ways To Be A Good Boss
Everybody has heard the horror stories about bosses that don't care, bosses that take advantage of their employees, bosses who don't do their jobs, etc...How can you prevent yourself from being categorized as one of "these bosses?"1) Know your job. Know it well. Know your employees' jobs. Prefera. . .
In Sickness And In Health
I recently drove by a business that had a sign out front that read"Closed due to illness".This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it was most needed.Take the following ste. . .
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls.Welcome to.nothingLook at your site's web copy. Does it begin with "Welcome to.?" If so, get rid of it. It means nothing. It doesn't speak to your cust. . .
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